Oman Air
We developed two bespoke engagement kits designed to appeal to younger passengers, targeting ages 0-3 and 4-10 years.
Our team created three unique characters - Sinbad, Farah, and Saif the Turtle - to guide young travellers through Oman’s rich heritage. Rooted in Omani culture, these characters bring the brand’s values to life in an engaging and fun way.
The kits, provided in a drawstring bag or cool pencil case include educational activity booklets, sticker sheets and branded stationery. Each item was optimised for size and weight, making it air travel friendly.
What we did:
Our challenge was to create a pair of bespoke engagement kits which would offer wide appeal for younger passengers. Each kit has a target age range of 0-3 and 4-10 years.
We designed and illustrated three unique characters, Sinbad, Farah, and Saif the Turtle. Designed around the target audience age ranges, these characters take the young flyers through the story of Oman’s rich heritage. Rooted in traditional and proud Omani culture the kits created a strong narrative whilst communicating the brand's key values in a fun and engaging way.
Supplied in either a drawstring bag or cloth pencil case the kits included educational activity booklets and sticker sheets with branded stationery items. A keen eye was kept on size and weight to optimise the kits for travel.
