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Morrisons is one of the UK’s largest grocery retailers, with a turnover of over £20bn per year and over 500 stores nationwide.


Morrisons were keen to emphasise to their customer base that their staff were ‘everyday heroes’ in making this major supermarket function.


What we did:

We designed and illustrated a suite of different ‘everyday hero’ characters as well as implemented various POS collateral and packaging. Working closely with the catering/cafe side of the business we developed a hot and cold meal cafe kit and introduced a loyalty scheme campaign to help drive repeat business.

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