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TUI Group is the world’s number one tourism group operating in around 180 destinations
worldwide and offering services to around 27 million customers a year with a rising annual
turnover of €3.8bn.

Milk are incredibly reactive, proactive and forever forward thinking about how we can continue to improve our kids packs.

TUI Group

What we did.

Working closely with TUI we developed a bespoke children's engagement kit. Given the breadth and scale of TUI’s operations it was of key importance to keep the kits ‘language neutral’ to enable all children to enjoy and engage – no matter what their first language is.


The resulting kit is packed with educational activities including collateral such as a passport activity booklet for recording travel experiences as well as classic puzzles. Specifically designed and produced ‘Perfect Pairs’ playing cards were created to cleverly fit and be played on the aircraft tray table, and the ‘Jet Set Squares’ bingo style game has multiple outcomes so can be enjoyed time and time again, both in-flight or at home.

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