TUI Group is the world’s number one tourism group operating in around 180 destinations worldwide and offering services to around 27 million customers a year.
Milk are incredibly reactive, proactive and forever forward thinking about how we can continue to improve our kids packs.
What we did.
Working alongside TUI, we developed a bespoke children’s engagement kit that would aim to keep children entertained on both short and long haul flights as well as be language neutral to ensure it can be enjoyed by all.
The result? A kit packed full of educational activities including collateral such as a passport activity booklet for children to record their experience in as well as enjoy classic puzzles. Other elements featured were a set of holiday themed ‘Perfect Pairs’ playing cards which were cleverly designed to fit and be played on the aircraft tray table and the ‘Jet Set Squares’ – a bingo style game which had a multitude of outcomes, meaning it can be enjoyed again and again on the journey and beyond.