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Legoland Discovery Centres

With 22 locations globally, Legoland Discovery Centres provide hand-to-brick entertainment in a range of different themed exhibits throughout their centres. We created a discovery pack, tailored to each site experience. This offered further content and activities to be completed on site and at home, enhancing the experience for young customers whilst in venue and providing an additional revenue stream for the brand.

We asked Milk Jnr’s and Kidworks to create a new bespoke children’s activity pack that could be tailored to our 18 sites around the world and that would – most importantly - enhance the overall experience of our young guests. Milk’s initial ideas really blew us away and the final packs, which included various creative activities such as puzzles and sticker sheets, quickly became hugely popular with high levels of engagement and positive feedback. The team’s creative thinking balanced the need to entertain but to also tell our story in a meaningful way. Milk navigated the whole process from inception to delivery with ease, delivering on time, on budget and exceeding all expectations. - LEGOLAND Discovery Centres

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