Our challenge was to create a bespoke engagement kit that would offer wide appeal for it’s younger passengers whilst on their inbound and outbound flights. The kit included characters Sindbad, Farah and Saif the turtle. Designed to appeal to the target age range of 0-3 and 4-10 years, these characters take the young flyers through the story of Oman’s rich heritage, engaging them in content rooted in traditional, proud, Omani culture – creating a strong narrative whilst communicating the brand’s core values in a fun and engaging way. The kits were made up of educational activity booklets and sticker sheets with branded stationery items. They were supplied in either a drawstring bag or pencil case – both optimised to be space savvy and ideal for travel.