As a multiple award-winning airline, Oman operates 51 aircraft and has a truly global reach. Oman has a deserved reputation for offering some of the best in-flight service and entertainment for both adult and child passengers.
What we did.
Our challenge was to create a pair of bespoke engagement kits which would offer wide appeal for younger passengers. Each kit has a target age range of 0-3 and 4-10 years.
We designed and illustrated three unique characters, Sinbad, Farah, and Saif the Turtle. Designed around the target audience age ranges, these characters take the young flyers through the story of Oman’s rich heritage. Rooted in traditional and proud Omani culture the kits created a strong narrative whilst communicating the brand's key values in a fun and engaging way.
Supplied in either a drawstring bag or cloth pencil case the kits included educational activity booklets and sticker sheets with branded stationery items. A keen eye was kept on size and weight to optimise the kits for travel.