The National Trust is a charity and membership organisation for heritage conservation in England, Wales and Northern Ireland. The Trust has over 5m members and boasts over 500 historic properties, making it the largest conservation charity in Europe.
The Trust has an extremely popular campaign for younger visitors – the ‘50 things to do before you’re 11¾' campaign, which ties in activities at National Trust sites as well as other activities to complete at home or whilst out and about.
In order to further promote the campaign we created supporting cafe collateral to further engage and stimulate young minds.
Not only did this successfully support the campaign but uptake was
than anticipated usage.